Let’s be honest. For too long, women entrepreneurs—especially those over 40 or from emerging countries—have had to work twice as hard to get the same funding opportunities. I have seen it firsthand while working with women from all walks of life. The good news is, more doors are opening now than ever before. You just need to know where to knock… and how to walk through with confidence.

This guide is here to give you the tools, strategies, and encouragement to get the funding you deserve, without letting bias hold you back.

1. Understand the Bias and Work Around It

The numbers don’t lie. Women still receive far less venture capital than men. But here is the truth — you don’t have to let that stop you. Instead of relying only on traditional banks or investors, look for other sources that are created with you in mind. Think women-focused grants, crowdfunding communities like IFundWomen, and microfinance programs designed for female founders in emerging markets.

2. Build a Fundable Business Profile

Before you ask anyone for funding, make sure your business is ready to receive it. This means having a clear business plan that explains your vision, mission, and financial goals. Show proof that people want what you offer, whether that’s through pre-orders, customer testimonials, or even a growing email list.

And yes, your online presence matters. Even a simple one-page pitch deck with strong visuals can instantly make you look more credible.

3. Leverage Gender-Lens Investing

Gender-lens investing is a growing movement where investors actively look for women-led businesses to support. Some amazing programs include SheEO, the Cartier Women’s Initiative, and the Goldman Sachs 10,000 Women program.

And don’t forget to check in with Salisbury Wealth Academy and the Millionaire Women Business Launch™ — we not only help women prepare their businesses for funding but also connect them with opportunities that many people don’t even know exist.

4. Strengthen Your Network

Your next funding opportunity might not come from a bank at all — it might come from a conversation. Surround yourself with other business-minded women. Join local women’s business networks, online communities like Ellevate Network or The BOSS Network, and attend events where investors and mentors are looking for fresh ideas.

5. Apply for Grants Consistently

Here’s a secret, the women who win grants are usually the ones who never stop applying. Make a list of the opportunities you qualify for, set reminders for deadlines, and keep your application materials updated so you can send them off quickly.

6. Mindset Matters More Than You Think

Funding is not just about numbers, it’s also about confidence. You need to believe in your value and in the potential of your business. Practice your pitch until you can tell your story naturally and passionately in under 90 seconds.

You already have the ideas, the drive, and the vision. The money is out there, waiting for someone exactly like you. All you have to do is position yourself, take action, and keep going. With the right strategy, persistence, and a little guidance from programs like Salisbury Wealth Academy and the Millionaire Women Business Launch™, you can secure the funding you need to build the business and life you’ve been dreaming of.